![]() Print one copy on your laser printer on green offset stock. The last time you gave a speech to a room of 50 to 100 people, how many approached you when you were done and gave you their business cards? Only a handful, right?īut with the “green sheet” method, you can increase your “capture rate” of attendee names and addresses (that you can mail follow-up promotional material to) to 80 percent or higher.īefore your talk, create a one-page document with some tips, resources, or other valuable content. Yet most marketers don’t know how to “work” a speaking opportunity properly to maximize the number of leads and, ultimately, sales generated from their presentation. They do it because they believe it helps build their “image.” But imagine giving a talk to a crowded room of potential customers … and turning most of them into sales leads before you leave! Lots of people agree (reluctantly) to give talks to promote their businesses. No one would bother to use advertising if he could talk to all his prospects face-to-face.” – Morris Hite “Advertising is salesmanship mass produced. ![]()
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